This new campaign will be aimed at families and we are encouraging retailers to open late until 8pm.

From Friday August 31st, the last bus to EVERY Park & Ride in York will depart after 11pm. This is hopefully permanent, moving forward.

There will also be parking incentives, family friendly entertainment etc.

The trial is being underwritten by York BID and at least an additional £20-30k will be spent promoting this, with Frist York and City of York Council who are also providing some funds.

The last bus will be after 11pm for every P&R site.This will be backed by a huge marketing campaign, by York BID, First York, CYC.Each contributing additional to market this new offering.

York BID has committed around £25k to this, with additional marketing from their team above this. With other partners spending on marketing too.